TRANSPROMO ADVERTISING TURNS YOUR BILLING DOCUMENT INTO A MARKETING TOOL
Are your clients reading the expensive color inserts that you are inserting into your billing envelopes or are they discarding without looking at them? Instead of plain statements and invoices, you can create full-color, personalized communications directly on the document itself that will grab your reader’s attention. By utilizing the power of transpromo, the front of your invoice or statement becomes valuable real estate that gives you the opportunity to sell additional products and services, promote pre-payment plans, highlight added features or inform customers about a change of service.
Transpromo advertising is the convergence of transactional data and promotional messaging to deliver targeted advertisements that create higher response rates than other traditional methods. The concept is simple – by combining information you already have about your customer with the products and services you offer, you can create marketing campaigns that target each customer individually. These campaigns are then added directly onto communications you’re already sending – invoices, statements, etc. – thereby greatly reducing your advertising costs, while increasing the likelihood of response and action.
As transactional documents, your bills and statements offer an invaluable opportunity to transform your invoice into a powerful marketing and communication tool. Take advantage of their unmatched open rate and use transpromotional printing to up-sell and cross-sell your products/services and enhance the value of your overall brand.
Why Transpromo?: The average customer will look at a statement 7 times before they act on it. Those 7 viewings will average 2-3 minutes each; that’s 21 minutes of focused attention. Compare that to direct mail, where 2/3 of all recipients discard without viewing.
A Winning Combination: Transpromo is effective – it routinely results in average response rates 20% higher than non-targeted inserts, and 80% higher than direct mail. With personalization, results improve an additional 25%!
Color Improves Results: Color transpromo programs create stronger results than B/W advertising by capturing the consumer’s attention – 55% of recipients are more likely to pick up a piece of full color mail.
Return on Investment (ROI): Numerous case studies demonstrate that personalized transpromo campaigns, as part of a regular promotional cycle, generate higher response rates than traditional inserts. On average, these higher response rates create a Return on Investment of 280% vs. 180% for traditional marketing.
Added Savings: Since we’re printing and mailing less material, you experience significant savings through reduced materials and postage expense.