The Creative Companies Blog

Last year I attended a very large printing services industry conference at the Washington Convention Center in Washington DC. This is a very large facility located in the heart of DC’s downtown area with restaurants and meeting rooms at street level and an expansive expo facility located several levels underground.

Start with the end in mind for QR code campaigns.

This article is the first in a three part series on how to “Execute a Successful QR Code Campaign.” And as with any print marketing campaign, you have to start with the end in mind.

What Facebook's mobile communication strategy means to you.

Earlier this week, I read Kevin Fitchard's article, "Facebook just revealed its Kryptonite: mobile". Facebook certainly faces challenges in the social space but is mobile their Kryptonite or another strategic advantage they are using to gain a competitive advantage?

Last week I found myself sitting down with friends over a couple beers when the conversation turned to the woeful state of the US economy. One of my peers, a document management salesman, lamented on how difficult his business had become. Customers, he said, simply wanted to buy based on price, and as a distributor (read middleman) it was becoming more and more difficult for him to undercut larger manufacturers, many of whom were now selling direct into his market.

Even though mobile is the fastest growing technology advance of the last 10 years, the healthcare industry has been slow to embrace it. Adding mobile to existing marketing and web strategies is a simple process if healthcare organizations set a goal for mobile - improving patient communications via mobile devices. It can even result in improving patient satisfaction scores.

What Does Quality Mean For Hospital Billing Statements?

My wife called me at work this morning a bit frantic. She had just seen a news report about a billing error at the Bronx-Lebanon Hospital Center and wanted to make sure Creative Digital Imaging wasn’t the statement printer. We weren’t, but as I dug into the story further, I was struck by how it could have been simply prevented.

Congratulations! Your Private Healthcare Information Has Been Compromised!

Imagine some future version of yourself; idealistic, inspired, set on becoming the next Senator to represent your great state in the US Congress. One morning you wakeup to see your personal medical history published on the front page of the newspaper; perhaps an unplanned pregnancy, an STD contracted in college, a bout with meningitis. It doesn’t matter what the medical issue, your opponent grabs onto it as leverage in naming you unfit to serve. Suddenly, your dreams of immortality are destroyed.

My wife and I vacation once or twice a year in Las Vegas. Nothing extravagant, usually just an extended weekend at a hotel we enjoy. Since we both enjoy gambling, she at the slot machines and me on table games, we belong to one of the casino’s customer rewards programs (players club). The club allows us to compile rewards points, good for gifts and meals at the hotel’s shops, as we gamble away our children’s inheritance.

Mobile Health Care Applications Help Improve Adherence Rates

Medication non-adherence is one of the biggest hurdles in treating illness today, with studies showing that for every 100 new prescriptions, only 15-20 percent are refilled as prescribed. Tools and personalized services that can help patients remain compliant with their prescription regimens can be effective in lowering healthcare costs and improving patient care.

For those marketers and advertisers still not sold on the power of mobile communications and the need to engage their customers and prospects via a mobile website, a report about Cyber Monday issued by IBM showed that sales made via a mobile phone, smartphone or tablet this year increased an incredible 192% over last year. And you can expect that number to only go higher next year.