The Creative Companies Blog

In case you thought the mobile applications market is irrelevant, check out this infographic from iStrategy (click to enlarge).

 

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Here are some highlights:

• Mobile phones are hands-down the most popular communications device in the world - more than two and half times as popular as televisions.
• Text messaging is the most used communication tool on the planet, with more than three times as many people using text messaging vs. email.
• Almost half of people with internet access use both a mobile phone and a PC to do so.

Follow the leader – your customer, that is

The first cardinal rule of smart marketing is, “Be where your customers are.”

If yours is a global business, especially if you have customers in Europe, Taiwan, Hong Kong or Singapore, the vast majority of your customers own a mobile phone. Even in the US, nearly half of the population uses a mobile device.

Being where your customers are means developing mobile communication systems (such as mobile payment technology and mobile healthcare) that customers can use to do business with you on the go.

Mobile business solutions to win and keep more business

If you want your business to get its share of the mobile market, we can help you develop mobile business applications your customers will love.

Free mobile healthcare webinar

Adding mobile to your patient communication strategy can increase patient satisfaction and engagement. Join our free webinar.