You have less than 10 seconds to get a customer's attention on the mobile web. When people need to access information on the go, they won't wait around for your mobile website to load, and they won't have time to guess how to find what they need.
Mobile websites from The Creative Companies are optimized for user experience – not simply for display on the mobile web. When you put user-centric functionality first, your customers get one-touch access to the data they need the most - directions, contact information, answers to frequently asked questions and more. The most common operations are immediately visible and predictable, giving your customers what they expect. (See our ideas for the healthcare industry and membership organizations like health clubs.)
Why a Mobile Website?
It's already happening.
People are using their smartphones to access your web site today.
Mobile users are different from desktop users.
They are looking for different information, use your site differently and will engage with your business if given the opportunity.
Fast load times prevent bounces.
The average optimized mobile website loads in 4 seconds (vs. 40 seconds for un-optimized sites). Those extra seconds give people plenty of time to click away to one of your competitors.
Build it once and for all.
You can design a mobile website optimized for all web-enabled devices. You don't have to choose between iPhone, Blackberry or Droid.
What Makes a Website a Mobile Website?
Navigation and functionality are the two most critical things to consider in the design of a mobile website. Content needs to be available easily and quickly without having to zoom in. Articles, image galleries and videos need to be clear and crisp. Viewers should be able to get addresses and phone numbers easily and store them in their smartphones (or better yet, click a number to make a call).
Integrated Mobile Customer Communications
Creating a seamless customer experience across touch points sets your business apart from the competition. All mobile solutions from The Creative Companies, including mobile optimized websites, integrate with billing, scheduling and other customer communications software to help you deliver sterling service.